Weekly parent: riding the marketing hamster wheel with Mr. Squiggles

This week’s column:

If you’re a parent, and you haven’t heard of Zhu Zhu pets, you either live on Mars or you’re my spouse (in other words— oblivious).

Unfortunately, I do know about Zhu Zhu pets — this year’s holiday toy craze.

Zhu Zhus are toy hamster robots with cutesy monikers like Num Nums, Chunk and Mr. Squiggles. They’re “interactive,” which supposedly means they’re almost as much fun as real hamsters. They may be preferable to live rodents, in fact, since they don’t eat or poop or do inappropriate stuff with their hamster friends in front of the kids. At least that’s what the marketers want us to believe.

Read the rest here.

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